Love this in Time magazine about Pantone selecting its colours of the year.
The institute’s decision to name two seemingly unrelated shades as the collective color of 2021 is a response to the unprecedented year that led up to this moment. Described by the institute as “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting,” Ultimate Gray and Illuminating’s sunny yellow each serve a specific purpose. “Each of them has their own emotional aspect, the gray being the one that’s more supportive and solid, the practical foundation that we need, and the yellow is about hopefulness and sunshine and good cheer,” Leatrice Eiseman, executive director of the institute, told TIME.
And the combination itself makes a strong statement. The choice to include two colors this year was influenced by the pandemic and events like the Black Lives Matter protests of 2020. After a year when social distancing became par for the course and people organized en masse across the nation to call for racial justice, the importance of connection is at the forefront of many people’s minds.
“Something that’s been apparent across the board is how much we need each other, that these connections with others have given us strength and fortitude, as well as the hope and the positive outlook that are essential to our moving forward,” she said. “By choosing two independent colors, that helped us subliminally convey that message.”